Katy, TX News - Local Businesses Plant Seeds of Support in Branding

Katy, TX News (May 28, 2014) – “Katy – Energy Grows Here” is taking on a literal meaning at the entrance of the PetroSkills Conference Center. A proud supporter of the Katy Area Economic Development Council’s place brand initiative, PetroSkills is one of the first area businesses to purchase a planter specific to the Katy brand.

Donna England, PetroSkills Conference Center Manager, says she is looking forward to seeing the Katy brand develop throughout the area. “We feel this will further enhance greater Katy and are proud to showcase how ‘Energy Grows Here’.” The planters prominently display the brand logo along with the sponsoring business’ name. The conference center’s planter boasts a beautiful array of seasonal flowers and an ornamental tree.

Lance LaCour, Katy Area Economic Development Council CEO (Center), Donna England, PetroSkills Conference Center Manager (4th from left) and Don Massey, Katy Mills Mall General Manager and KAEDC Place Brand Committee Member (5th from right) are flanked by oil and gas industry professionals attending training sessions at the Katy Conference Center. These professionals represent 7 different countries and were excited to be part of the “Energy Grows Here” moment!

For the past three years, the Katy Area Economic Development Council has been working on a major place-based branding project designed to capture and articulate the defining characteristics of Katy, as well as to provide a graphic platform for key city assets to have a cohesive look and feel.

The yellow and red base colors for the new Katy brand icon were used to portray energy, strength, and opportunity. The blended rich brownish color is a nod to Katy’s agricultural heritage, and the design is intended to be a leaf, a drop, a point and a symbol of the oil industry all in one.

“We’re excited to see PetroSkills embrace and promote the Katy brand,” said Lance LaCour, president and CEO of the Katy Area Economic Development Council. “The enthusiasm for the ‘Energy Grows Here’ campaign is a testament to the success of the new branding effort and to the overwhelming sense of pride the business and residential communities have for Katy.”