Katy, TX News – New Branding Campaign for City of Katy
Katy, TX News (January 8, 2014) – While No Label Brewing Company, Katy’s only micro brewery, might shy away from some labels, it’s decided that the new logo and tagline, “Katy – Energy Grows Here” suits them fine. So much so, that they’re incorporating the new Katy brand logo on the packaging of six-pack carriers starting this month.
“No Label Brewing Company’s enthusiasm for the ‘Energy Grows Here’ campaign is a testament to the success of the new branding effort and to the overwhelming sense of pride the business and residential community has for Katy,” said Lance LaCour, president and CEO of the Katy Area Economic Development Council. “We’re excited to see No Label, the first local business, embrace and promote the Katy brand in such a unique and creative way and we look forward to seeing how others will demonstrate their Katy pride.”
For the past four years, the Katy Area Economic Development Council has been working on a major place-based branding project designed to capture and articulate the defining characteristics of Katy, as well as to provide a graphic platform for key city assets to have a cohesive look and feel.
The yellow and red base colors for the new Katy brand icon were used to portray energy, strength and opportunity. The blended rich brownish color is a nod to Katy’s agricultural heritage, and the design is intended to be a leaf, a drop, a point and a symbol of the oil industry all in one.
“We’re really excited about the new Katy brand campaign because we’re huge supporters of the area,” said Jennifer Royo, co-founder of No Label Brewing Company. “Our customers are very big on everything local, so endorsing the City of Katy on our packaging and as part of our brand is not only cool, it’s just good business.”
Next month marks three years since the No Label Brewing Company first opened in an abandoned rice silo and sold their first beer at the Public House, one of their favorite local hangouts. They’ve gone from producing 700 barrels of beer their first year to 1,700 barrels the second year and this year will finish out with 5,000 barrels, a three-fold increase over last year. No Label year-round and seasonal beers can now be found at 60 bars, restaurants and retailers in the greater Houston area.
“Our energy has certainly grown here and we’re celebrating our anniversary with the community that has helped us grow,” said Brian Royo, head brewer and co-founder of No Label Brewing Company. “We also want the people of Katy to be proud of Katy and change people’s mindset about Katy because there’s so much out here!”
